Every now and then, one will read about some sob story on how a webmaster was scammed into buying an automatic directory submission software program and how the program failed. Before jumping on the bandwagon and discarding thoughts of buying the software, take a moment to consider. Was it really the program’s fault?
Automated directory submission software are just like any computer programs. How you use it will impact on your success. As they say in computer programming, “Garbage In, Garbage Out”. When you automate directory submission, the program itself has no idea at all about your website. Getting the program to send links to search engines requires feeding it with keywords that you think people will use when they look for something that you can offer.
If you’re selling shoes, for example, “tennis shoes”, “boots” and “footwear” could be some of the keywords that could work in your favor. Loading the software with this ammunition and spraying the search engines is just half the battle though. Getting the domain name to match your keyword in a natural way is another thing to consider. If your URL, for instance is: “sportswear.com”, adding an anchor text that says, “tennis shoes for the tennis player and golf shoes for the golfer…” could be stretching it. A good way to present it would be “discounted footwear, tennis shoes, golf shoes…”
Good webmasters take the time to experiment with different anchor texts and keyword combinations to find what the search engines will accept.
Having the software will not bring you to the front page of the directory overnight. SEO protocol and algorithms are not that easily fooled. Before turning to these programs, you should have taken the time to build reciprocal links with reputable websites that are related to your website. If you link your sportswear site to a casino site, the search engines will see that your link is off-focus and will not consider that as a point in your favor. If your inbound link is on the sports page of a news site, then that could add points to you favor and elevate your status in the SEO standing.
Having good reciprocal links is the key to a successful SEO listing, not numerous off-focus links. If you want that software to work for you, bone up on your link building technique – manually link up with other sites first and the software will do wonders for you.
Could you go into more detail on this? Btw, the advice you gave me is really good.
Thank you for sharing. I haven’t in fact have time to read it yet nevertheless I have save it to my bookmark so I will be able to go through it in the future.
my God, i thought you were going to chip in with some decisive insght at the end there, not leave it with ‘we leave it to you to decide’.
Great post! I bet you put a lot of research into it.
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Ciao
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